The tool, “Me on the Web,” is now included on the Google dashboard in between account information and analytics. It is not intended to be another privacy setting.
“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update,” Google explains.
The new dashboard section encourages you to keep tabs on these mentions by setting up search alerts for data points included in your Google profile, like your name and email address. It has long been possible to set up these type of alerts using another section of the dashboard, but now it takes fewer clicks.
Ed. You need to check this out if you are a Google user.