Tune Hotels.com will open its first hotel in Thailand’s Pattaya resort by February 2012, offering rates as low as US$3 a night for a bare-bone, no-frills room.
Two hotels under the same brand will follow in Bangkok and another in Hat Yai, South Thailand, probably by 2013.
All the hotels, with the exception of the Hat Yai property, will be built from scratch, according to a source close to the developer, Red Planet Hotels Company Limited, a subsidiary Evolution Capital PLC, listed on the Thai stock exchange. In Hat Yai, the company will restore an existing building.
Red Planet executives opted to build from scratch after it became apparent that modifying existing hotel buildings to fit the budget concept was too costly.
Sources close to the company confirmed the Pattaya property will have between 120 to 150 rooms with 450 sq metre of space on the ground floor for a convenience store and shops. Rooms will be 13.2 sq metres in space, slightly more than the developer had estimated when it signed the franchise deal with Tune Hotel.com in late 2009. Tune Hotels stipulates a room size of around 12 sq metres. The hotel site is located on Pattaya Sai 2 Road.
The Thailand properties will offer bare-bone accommodation for a lead-in price of US$3 a night, but guests will need to pay a surcharge to have a TV, refrigerator, telephone and other facilities usually included in a hotel rate. However, the real saving is on the back-of-the house operations that are based on out-sourcing all services to eliminate housekeeping, guest service, laundry, food and beverage and engineering departments. A Tune hotel comes with just four full-time staff per property – two working the day shift and the other two on night duty.
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