Wednesday, 10 July 2013

TrueVisions launches new channel for Manchester United soccer fans

TrueVisions yesterday partnered with the Manchester United Fan Club to launch the MUTV Channel as a part of its customer-retention plan, particularly for soccer fans, before the new season of the English Premier League kicks off on arch-rival CTH.

"We are now happy with the churn rate, which is still below our estimate. We also expect that our existing subscribers who want to watch live EPL matches will opt to stay with us and buy a new set-top box provided by the EPL rights holder," said Ong-ard Prapakamol, chief commercial officer.

Rag -  think their 'churn' rate is about to rise......

Read the full article at The Nation.

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